Some people sparkle. Others flicker. In the first edition of this book Doug Malouf showed readers that a "switched-on personality" is not an accident of birth - that they could ignite their personal presentation style enabling them to achieve great things personally, socially and professionally. In this revised edition Doug shows how his original message has become even more relevant in an era so full of information that only the brightest and clearest of messages and ideas are heard and fully appreciated. With this book as their guide, readers should learn how to light up all of their communications and interactions to achieve positive results and enhanced personal relationships. Learn: how to build a positive self-image; the top ten conversational mistakes; how to give electric presentations and speeches; how to present a well-rounded and pleasing personality; and how to write clearly and confidently.