International Business 4e with Gradetracker: Student Access Card (4th Edition) by Alan M. Rugman, Simon Collinson


  • Author: Alan M. Rugman, Simon Collinson
  • eBook title: International Business 4e with Gradetracker: Student Access Card (4th Edition)
  • Category: Business & Money
  • Subcategory: Management & Leadership
  • ISBN: 1405847212
  • ISBN13: 978-1405847216
  • Size PDF: 1651 kb
  • Size eBPUB: 1526 kb
  • Other Formats: azf odf lit pdf ibooks mobi cb7
  • Rating: 5.0 ✫
  • Votes: 514
International Business 4e with Gradetracker: Student Access Card (4th Edition)
International Business, 4/e Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. Companion Website with Gracetracker: Student access card: Rugman: International Business, 4/e


Related eBooks: